Help us choose an identity for the new DRINK. RIDE. LOSE. campaign

We want your input...

  • UPDATE: Voting is over and the polls have closed. Scroll down to see the results. Thanks to all who voted!

    Riding a motorcycle while under the influence of alcohol is a major factor in fatal crashes involving motorcycles. Consider this: in Texas, 4 out of every 10 riders killed in traffic crashes are legally intoxicated (BAC 0.08g/dl). Almost one half of all riders killed had some level of alcohol in their blood.

    Drink. Ride. Lose. is an anti-impaired riding campaign to raise awareness about the consequences of riding after drinking alcohol. The campaign aims to make riders aware that drinking after riding can lead to DWI arrest and conviction, serious injury, or death.

    It's time to stop impaired riding! You can have a say in how the Drink. Ride. Lose. message will appear on campaign materials and billboards. Also, let us know what items you would like to see the message on.