In 2023, motorcycle crashes took the lives of 600 riders and passengers in Texas.

A Problem in Texas

In 2023, motorcyclists who chose to ride after consuming alcohol were involved in 360 crashes. Of these, 124 (34%) lost their lives and 117 (33%) were suspected of being seriously injured.

Unlicensed riders accounted for 55% of motorcycle operator fatalities in Texas in 2023.

Mission

The mission of Look Learn Live is to reduce the number of rider fatalities and serious injuries. This is achieved through the conduct of outreach activities to educate riders and motorists about motorcyclist safety in an effort to change attitudes and behaviors, thus increasing safety for riders.

Safely enjoy the beautiful 688 miles of popular routes in Texas using our ratings.

Contact Us

We’re here to help.

There are several easy ways to help improve rider safety through Look Learn Live.

Join the Look Learn Live email list to receive regular updates on safety events, safety information, and meetings.

Join our Texas Statewide Motorcycle Safety Coalition (TMSC). The TMSC serves as an open public forum for addressing strategies to improve rider safety. The Coalition meetings are held four times per year. Activities include identifying and discussing effective programs, regulations, and other opportunities to improve rider safety; reviewing, proposing, and making recommendations concerning motorcyclist-related legislation, projects, and activities; and serving to promote rider safety and inform the public about being aware of motorcycles and sharing the road safely.

Attend the annual Texas Statewide Motorcycle Safety Forum. The Forum meets each year to bring together anyone interested in motorcycling and motorcycle safety to discuss opportunities and initiatives to reduce the likelihood of motorcycle crashes, injuries, and fatalities to riders in Texas. The Forum favors hands on learning and is focused on providing critical information to riders themselves.

Announcements

Two lifesize strawberry costumes holding a sign that says "The Poteet Strawberry Festival. 2nd Weekend in April. Home Grown Fun" standing in front of a building

78th Poteet Strawberry Festival

Join Look Learn Live at the 78th Poteet Strawberry Festival from April 11–13 at the Poteet Strawberry Festival Grounds! Stop by our booth to learn about safe riding practices and pick up…

Texas Motorcycle Safety Coalition Meeting

The next Texas Motorcycle Safety Coalition meeting will be held in-person on March 20, 2025, at the Texas A&M Transportation Institute Headquarters in Bryan, Texas. A virtual component on Microsoft…

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Join us at the 2025 Dallas RV SuperSale

Join Look Learn Live at the 2025 Dallas RV SuperSale from Feb. 20–23 at Dallas Market Hall! Stop by our booth to learn about safe riding practices and pick up some great…

The 2025 Texas Motorcycle Safety Forum

The Texas Motorcycle Safety Forum is set to return in 2025! Stay tuned for updates on the date and location.