Look, Learn, Live: Motorcycle Safety in Texas

Look Learn Live addresses an alarming upward trend in motorcycling injuries and fatalities.

Look Learn Live is a Texas motorcycle safety and awareness campaign developed by:

News and Events

The Biker Responsibility Initiative (BRI)
Commit to riding responsibly, sober, smart and safe.

More on the BRI
Bikers Lose Great Warrior
Texas Motorcycle Rights Association (TMRA2) State Chair Sputnik Passes Away June 24

Sputnik fought tirelessly for motorcyclists’ rights for decades and was a member of the Texas Motorcycle Safety Coalition. Sputnik attended and participated in every Texas Motorcycle Safety Forum and will be greatly missed.

Download the TMRA2 press release. (PDF)
New logo and billboard revealed!
Here's the final tally from your feedback on how the Drink. Ride. Lose. message will appear on campaign materials and billboards.

The image on the right is the new campaign logo, and the image below is how the campaign billboards will appear.

Thank you for participating!
MSF Quick Tips brochure
10 things all car and truck drivers should know about motorcycles, from the Motorcycle Safety Foundation. Download the brochure (PDF)
81st Legislative Session Summary of bills affecting Motorcyclists
New Texas motorcycle laws effective September 1, 2009, with an FAQ. Download the PDF
Campaign to Share the Road Safely with Motorcycles Kicks Off
TxDOT and TTI launch the Look Twice for Motorcycles campaign message to remind drivers to be more aware of motorcycles and to share the road safely. Open the press release (PDF). More about the campaign. See the article in Texas Transportation Researcher.

Billboards
New 2009 billboards are going up around the state. See the billboard design (PDF). See the billboards.
Cities get Look Twice/Share the Road buses
One city bus in Austin and one in San Antonio now have beautiful, eye-catching new paint jobs urging motorists to Look Twice for Motorcycles and Share the Road. View the design (PDF). See the bus photos.